Compare Prices On The Cover

For Canadian shoppers - have you ever compared the printed prices on products when it lists both Canadian and U.S. prices?  Back not to long ago these price differences made sense when the exchange rate was 65 to 70 cents.  Now with the exchange rate hovering arount 90 cents these posted prices can be way out of wack.  Certain stores seem to be more prone to this price difference.  My wife likes to shop at Michaels for arts and crafts supplies.  The prices printed on the price tag can represent an exchange rate as high as 1.4 when the current exchange rate is closer to 1.11.  A recent article in Mcleans discusses this issue.  One of the reasons given is that companies are unwilling to adjust prices in the fear that the exchange rate will swing back suddenly.  Seems to me in this electronic age we live in companies should be able to provide more real time pricing taking into account the exchange rate.  Blaming the price gap on pre-printed price tags seems like a poor excuse for a money grab.  The problem too is that the Canadian economy has been doing so well that most consumers are to busy and have the disposable income not to care.